Post your new Bulova watch ads from 1930-1939 here.
IMPORTANT: When adding adverts please try and include the models referenced and year. This helps when searching the site.
Great ad showing the Banker, American Clipper and Crocket models side by side showing dimensions of each. The Atlanta Constitution (Atlanta, Georgia) · 17 Dec 1937
In reply to Great ad showing the Banker,… by JimDon5822
hmmm, I suspect they got this advert wrong as both left and center watches are an American Clipper, non-engraved and engraved white dial versions.
1937 Bulova ladies watches:
Dauphine, Medallion, Miss America, Goddess of Time, Penelope, Co-Ed
The Indianapolis times. [volume], July 11, 1930
Banker, Clinton, Dauphine, Miss America, Ardsley, Wellesly, Ambassador, President
![The Indianapolis times. [volume], July 11, 1930 Bulova watches,](/sites/default/files/uploaded_photos/user1/The-Indianapolis-times-July-11-1930-Bulova.jpg)
Here is a 1935 ad for a 1935 Nathan Hale. I looks like a 15J version of the 21J "Wandering Second" President. Thoughts? Wilkes-Barre Times Leader, The Evening News (Wilkes-Barre, Pennsylvania) · 19 Sep 1935
Interesting ad listing for the 1938 President listing it came as follows: 21 Jewels - Plain or Engraved - White, Two Tone or Natural Gold - Unfortunately no dial variations listed. - Edmonton Journal (Edmonton, Alberta, Canada) · 27 Jan 1938,
Evening Star December 01, 1933
Bulova Miss America
1934 Bulova Helena (first time seen). Have also found adverts showing this as yet another "Miss America". Seems every second ladies Bulova advertised during this period was labeled as such.
1935 engraved version without a name.
1935 Bulova Judith, engraved 15 jewels
A 1932 Bulova Ambassador. We've seen this model advertised as an Ambassador before, but still do not have an actual Bulova advert top confirm.
December 1935 Bulova Dictator, Franklin
1932 December Bulova Miss Lee (new model)
1933 Bulova Bernard
Possible new model names of Hunter and Mayor. From a 1939 sales booklet. Hoping to get clearer photos soon and I will replace them.
In reply to Possible new model names of… by Kathy L.
The Mayor matches an unknown tentatively called a Major so we appear to have the real name now. Thanks Kathy as I have one in my repair pile. I added it to the Unknown.
In reply to Possible new model names of… by Kathy L.
As for the Hunter it looks like a Treasure / President Case. So just thinking - 17J no Sub Second Treasurer - 17J Sub Second Hunter - 21J Sub Second President
June 1939 - Bulova Lido
Here is an ad from 1935 showing the center sweep.second version of the Trident called a Nurses Watch. The ad clearly states it comes in several models for both men and women. The ad shows an engraved and I wonder if a non-engraved model was one of the other models.
The Knoxville Journal (Knoxville, Tennessee) · 8 Nov 1935,
1939 Busches New York Jewelers Ad, Pg 18 - Audrey, Alma, Rite Angle, Lorma, Dean, Winston, Minute Man, 4 Diamond Lady Bulova
1939 Busches New York Jewelers Pg 18 - Captain, Officer, Ambassador, American Eagle, Miss America, Lady Oxford, Lady Bulova, Diadem
In reply to 1939 Busches New York… by plainsmen
These are nice!
1938 June 5 Wilkes Barre_Sunday_Independent Part 1 - Rona, Miss America, Goddess of Time "A", Catherine, Goddess of Time "D", Lady Bulova "C", Virginia, Supervisor, American Girl "B", Debutante "B", Baroness, American Girl "C", American Girl "F", Martha Washington "D", Lady Lindy, Martha Washington "B", Lady Bulova "E", Audrey, Sonia
1938 June 5 Wilkes Barre_Sunday_Independent Part 2 - Banker, Chancellor, Commentator, American Clipper "C", Minute Man "B", American Clipper "F", Minute Man "E", Buckingham, Phantom, Treasurer, Biarritz, Ben Hur, President, Broadcaster
1934 Dec-02 WilkesBarre Sunday Independent Ladies - Miss America, Joan, Helena, Alma, Lady Bulova, American Girl, Princine, Carolyn, Beatrice, Constance, Debutante, Irene, Minerva
1933 Dec-03 WilkesBarre_Sunday_Independent - Miss America, Miss Liberty, Martha Washington, President
1933 Spiegel Catalog Pg 11 - Beatrice, Pricilla, Gilda
1366 Spiegel Catalog Pg 12 - Trident, Webster
1936 Dec-03 Fulton Patriot - Goddess of Time "A" & "B", American Clipper, American Clipper "C", Martha Washington
1937 Dec-09 WilkesBarre Sunday Independent - 3 American Girls, Senator, American Clipper, Crockett, Ben Hur
1937 Dec-12 WilkesBarre Sunday Independent - Minute Man, Treasurer, President, Set with 2 Diamonds, Ranger, American Clipper, Phantom, Vivian, Isobel, Martha Washington, Debutante, Lady Bulova 4 Diamonds, Lady Bulova 6 Diamonds, Audrey, Sonia
In reply to 1937 Dec-12 WilkesBarre… by plainsmen
Correct me if I am wrong but I think this is the first ad I have seen with the applied diamonds. It does not necessarily mean it was a Bulova factory mod but interesting to see it.
In reply to Correct me if I am wrong but… by JimDon5822
Ya I've seen this exact ad in several papers. I think it's legit.
1936 October 15 Evening star - Goddess of Time, Phantom, Rocket
1936 November, 27 Evening Star - Dauphine, Genevive, Medallion, Goddess of Time, Martha Washington, American Eagle, Beacon, American Clipper, Goldcraft, Treasurer
1937 February 5, Evening star - Rocket - Goddess of Time
An early ad for an Aeronaut model in 10KT white gold plate and center second. 1936 Bulova Aeronaut - The Plain Speaker (Hazleton, Pennsylvania) · 8 Dec 1936
Interesting ad for a model called a 1938 Bulova Virginian. I assume it is supposed to be a Virginia but putting this out here just in case. The Times (Shreveport, Louisiana) · 27 May 1938
Bulova 1932 Sportsman - The Courier-Journal (Louisville, Kentucky) · 23 Sep 1932
1934-06-08 The Indianapolis times - American Eagle - I believe this is the first time (earliest) we've seen this model name?
The Indianapolis times, August 10, 1934 - American Eagle and Miss America
Evening star, Washington, D.C. , November 18, 1934 - Ambassador, Lone Eagle, Senator, Duncan, Rosanne, Miss America, American Girl, Joan, Trident, Kirkwood, Alma, Nancy
I don't see this model name in the pull down or on the search so assume this is a new model name. The Times Dispatch (Richmond, Virginia) · 24 May 1936 - 1936 Bulova Adele
1932 Bulova Adele - The Evening Sun (Baltimore, Maryland) · 18 Nov 1932,
1935 Bulova Angela. (New Name not in the pull down) - Lancaster New Era (Lancaster, Pennsylvania) · 17 May 1935
Here are a couple of ladies watches we missed in the 1938 Ads that were not added to the model list. 1938 Bulova Superviser. (new name) - 1938 Bulova Rozel. 
1932 Bulova Maxim - Star-Gazette (Elmira, New York) · 9 Dec 1932, Fri · Page 9
Ad confirming the 1938 Bulova Ranger came in white and yellow gold models. All other ads say yellow gold. This model seems to have come in engraved and unengraved also based on the one ad posted showing an engraved version.
Evening Star (Washington, District of Columbia) · 20 May 1938, Fri · Page 9
Engraved Version of the Ranger.
Interesting ad that provides additional information on the 1930 Bulova Lincoln model. The ad we have does not include the BLACK ENAMEL reference as this ad does.
The Sacramento Bee (Sacramento, California) · 5 Apr 1930, Sat · Page 30
1930 Bulova Franklin Ad - The Wilkes-Barre Record (Wilkes-Barre, Pennsylvania) · 15 Feb 1930, Sat · Page 10
