I think that is "Governor" like this http://www.mybulova.com/watches/1929-governor-2074 - Reference: 2013 Edition - Complete Price Guide To Watches page 716, bottom left
29 Govener from me.
This watch, whatever we call it, is in fabulous condition. VERY nice! It's a dilemma for me - we have six watches tagged as "Governor". One is all yellow, four are all white and one. like this, is two tone yellow / white. We have, as far as as I can tell zero ads for a Governor. I'm tempted to go with the flow but somehow feel like we need to reconsider these watches.
In reply to This watch, whatever we call by Geoff Baker

In reply to I agree with you, before I by jabs
Good ad find. Tentative Dewey works for me.
Tentative Governor. An advert will surface oneday.
'DEWEY'
I can't recall seeing that ad but am pretty sure I see a "DEWEY" too. If we go that way I'll open Robs watch as well.
DEWEY or GOVERNOR, what will your decision
I don't see an ad for the 'GOVERNOR' which matches the subject Watch and the price guide referenced for the ID is unreliable.
I'm thinkin 'Dewey', although the ad does state 'green gold inlays'.