Post your new Bulova watch ads from 1950-1959 here.
IMPORTANT: When adding adverts please try and include the models referenced and year. This helps when searching the site.
CHARMAINE - THE JACKSON SUN, JACKSON, TN MAY -29-1955
Not sure if we have this one yet.
1957 Bulova Storm King
New model name from 1955 Houston Jewelry Company catalog.
1955 Bulova Sabre Jet
1959 Houston Jewelry Catalog - New year for the model
1959 Bulova Farragut "A". Assume Black dial would be "B"
Houston Jewelry Catalog 1955
1955 Bulova Georgine (New Name)
1955 Bulova Blanche (New Name)
1955 Bulova Christine (New Year)
1955 Bulova Sabre Jet (New Name)
1955 Bulova Seaford
1957 Houston Jewelry Catalog ad
1957 Bulova Darcy "C"
The Knoxville Journal (Knoxville, Tennessee) · 3 Dec 1952 Ad referencing a new name. Unfortunately no picture. 1952 Bulova Dawn. (Name not in database)
The Daily Chronicle (Centralia, Washington) · 6 Jan 1954
An ad referencing a 1954 Drake. At least we know it is 21J movement and for men.
Finally putting a face on the Hartley. New name not in the database. The Times (Munster, Indiana) · 7 May 1952 - 1952 Bulova Hartley
I have been cross referencing Price Sheets with model names that did not show up in the search box. Found this name in the 1954 price sheet then confirmed it with the following ad.
1954 Bulova Adams
The Oshkosh Northwestern (Oshkosh, Wisconsin) · 28 Oct 1953,
Ad confirming the model name from the 1954 Sales Book. No picture but we at least know it is 17J with a fancy case and dial. I have my suspicions on a watch it might be in the unknowns but until a picture confirms this is all we have to go on.
1955 Bulova Providence
In reply to Ad confirming the model name… by JimDon5822
Confirmed 1955 Bulova Providence is a valid new name for the database. Found confirmation in the 1955-57 Line Book BAWD0127 page 17 of 40.
Here is ad referencing a 1958 Bulova Dolphin which is a name not currently in the database. There is no picture. I confirmed the model name in a waterproof crystal booklet that lists the model name and the following info. The dial is listed at 28.6mm. crystal #1126E high domed movement 11ACC style #287
The Akron Beacon Journal (Akron, Ohio) · 2 Dec 1958
Here is an ad for a new model name 1957 Bulova Aqua Jet. Not sure if the watch shown in the ad is a Hayward or a Aqua Jet. The Crystal book I have lists the following watch details.
30.4mm. crystal #1076E high dome 10CSC movement Style #1059
Interesting 1952 ad showing two gift sets with two new model names.
1952 Bulova Enchantress
1952 Bulova Guardian
The Guardian appears to be an Arnold but we have no Arnolds past 1951 in the DB. So it appears the Arnold name may have changed to Guardian in 1952
El Paso Times (El Paso, Texas) · 16 May 1952
In reply to Interesting 1952 ad showing… by JimDon5822
Here is a Dec 1951 ad showing the same models also in gift sets.
In reply to Here is a Dec 1951 ad… by JimDon5822
A new model name!!
The Bulova Guardian....nice!!!!
1954 Bulova Champion
The Vernon Daily Record (Vernon, Texas) · 28 Nov 1954
In reply to 1954 Bulova Champion The… by JimDon5822
I think this one is a misprint. Dial says "Benrus".
1959 Bulova Navigator New model year.
Times Colonist (Victoria, British Columbia, Canada) · 17 Jun 1959,
Here is an interesting ad. This shows a 1952 Bulova Nugent. Now this appears to be the same style as the Arnold but the database only has models and ads prior to 1950 for the Arnold. I am wondering if in 1951 this was renamed the Nugent and remained so in early 1952 before the more rectangular Nugent model came out later that year.
1952 Bulova Nugent
The Kansas City Star (Kansas City, Missouri) · 18 May 1952
In reply to Here is an interesting ad. … by JimDon5822
I just noticed my prior ad for the gift set above that shows the same watch as the Guardian in 1951. I wonder if this was the Arnold thru 1950, Guardian 1951 (gift sets) and in 1952 Nugent before it was replaced by the new Nugent later that fall.
In reply to Here is an interesting ad. … by JimDon5822
I submit that this advert is a misprint and that the watch is not a Nugent but most likely an Arnold after all
1950 Bulova Charmer (model name is listed in the 1955 price list.)
Rutland Daily Herald (Rutland, Vermont) · 25 Aug 1950
1957 Bulova Regency from 1957 ad. 14KT gold case.
1958 Bulova Fleetwood
1958 Craftsman "A"
This seems to be a new model names not in the pull down.
1953 Bulova Michelle
1953 Bulova Olga
The Banner-Press (David City, Nebraska) · 4 Jun 1953
New Model Name. I am not sure what model this ad is showing or if it is even a Hayward or Aqua Jet. It appears to be a 23J movement model. Note I also confirmed the Aqua Jet and Hayward model in the undated 1950's Waterproof Crystal Book and they took the same crystal but this is showing a 10CSC 17 movement instead of the 23. Either way we know the name Aqua jet in 1957 does appear to be a valid model.
1957 Bulova Aqua Jet.
The Knoxville News-Sentinel (Knoxville, Tennessee) · 22 Nov 1957
1955 Bulova Arden. (possible new name not in the model database.)
The Dothan Eagle (Dothan, Alabama) · 18 Feb 1955,
1950 Bulova Bride. (Possible new name. Confirmed the name in the 1955 price book also. Just "Bride".
1950 Bulova Bowen
In reply to 1950 Bulova Bride. (Possible… by JimDon5822
New model 'Bride' added to the sites list of models.
1954 Bulova Coronet. (possible new name not in the database but in the 1955 price book. Confirmed with this ad)
1954 Bulova Annabelle
Nashville Banner (Nashville, Tennessee) · 13 Aug 1954
In reply to 1954 Bulova Coronet. … by JimDon5822
New model 'Coronet' added to the sites model list.
New Pocket Watch name and new name for the database from the 1955-1957 Line Book BAWD0127.
1955 Bulova Kellogg
Here is an interesting ad from the 1950's. I have no date for it. It is showing a new name Bulova Sidney. To me it looks like a Bulova 23 "K" and we have several watches ID'd as the Bulova 23 "K". Just putting it out there just in case it comes up.
1958 Bulova Pacemaker
1958 Bulova Nanette
Radio News Magazine 1958
1950 Bulova His Excellency "WW"
In reply to 1950 Bulova Academy Award … by mybulova_admin
Great ad find. Haven't seen this dial on this variant before. Hopefully one will turn up.
EMPRESS T and EMPRESS EUGENIE 1956
(THE POST, BIG STONE GAP, VIRGINIA, NOV 1, 1956, PAGE 9)
Finally an ad for the SVP showing the even number dial. I suspect the SVP came out with just one model in 1959 for a man and women. In 1960 it added new models and added variant letters. In 1960 this case model changed dials to full Arabic and was AKA Bulova SVP VI then after.
The Bridgeport Post (Bridgeport, Connecticut) · 4 Dec 1959, Fri · Page 10
Custom case by Gordon's. Advert dated 1952
6 diamonds added to a mens Bulova watch. The watch I believe is based on the 'Director', which is identical minus the diamonds.
Possible new model "Ruth" The_Evansville_Courier_Fri__May_16__1952
Here is an interesting 1952 ad. I don’t think I have ever seen an ad for a Bulova Movement watch. 
Here is a 1952 Ad for a Bulova Watertite E. It is showing a leather strap. So we have an ad for the stainless 17J Watertite as an F variant. Therefore the 17J stainless case with a leather strap is a E Variant.
1952 Bulova Watertite "E"
1954 Goddess Of Time B, D and F
Putting this ad out there. The pic is bad but don't recall seeing the name Carmen in the DB. '
1952 Bulova Carmen
Fort Worth Star-Telegram (Fort Worth, Texas) · 8 Aug 1952, Fri · Page 15
Here is one that has me thinking. This is a The Toronto Star (Toronto, Ontario, Canada) · 9 May 1952, Fri · newspaper ad. I found many more ads, all from Canada showing this model with a plain dial with art deco hour numbers and 21J movement from 1952 to 1955 being called a Bulova Time King. I believe this is just a Canadian name for the His Excellency LL since I cannot find Time King in the Price Guides we have from 1953-1964. After 1952 the sector dial AAs are called His Excellency no variant. While researching this model I found that the Price Guides we have confirm the Academy Award ZZ and the His Excellency LL listed up until 1958. So based on this believe we might want to reconsider these watches as His Excellency and add them as Academy Awards ZZ variant.
Academy Award ZZ
https://mybulova.com/watches/1953-his-excellency-2692
https://mybulova.com/watches/1955-his-excellency-1758
Betty Grable ad from 1951 based on the movie release date.
New name of the "Abbot" if I'm not mistaken
Phantom, Anna, Arden, Marilyn
Herald and news. Oregon, July 08, 1954
