Post your new Bulova watch ads from 1950-1959 here.
IMPORTANT: When adding adverts please try and also include the models referenced. This helps when searching the site.
Ad confirming the model name from the 1954 Sales Book. No picture but we at least know it is 17J with a fancy case and dial. I have my suspicions on a watch it might be in the unknowns but until a picture confirms this is all we have to go on.
1955 Bulova Providence
In reply to Ad confirming the model name… by JimDon5822
Here is ad referencing a 1958 Bulova Dolphin which is a name not currently in the database. There is no picture. I confirmed the model name in a waterproof crystal booklet that lists the model name and the following info. The dial is listed at 28.6mm. crystal #1126E high domed movement 11ACC style #287
The Akron Beacon Journal (Akron, Ohio) · 2 Dec 1958
Interesting 1952 ad showing two gift sets with two new model names.
1952 Bulova Enchantress
1952 Bulova Guardian
The Guardian appears to be an Arnold but we have no Arnolds past 1951 in the DB. So it appears the Arnold name may have changed to Guardian in 1952
El Paso Times (El Paso, Texas) · 16 May 1952
In reply to Interesting 1952 ad showing… by JimDon5822
In reply to Here is a Dec 1951 ad… by JimDon5822
In reply to 1954 Bulova Champion The… by JimDon5822
Here is an interesting ad. This shows a 1952 Bulova Nugent. Now this appears to be the same style as the Arnold but the database only has models and ads prior to 1950 for the Arnold. I am wondering if in 1951 this was renamed the Nugent and remained so in early 1952 before the more rectangular Nugent model came out later that year.
1952 Bulova Nugent
The Kansas City Star (Kansas City, Missouri) · 18 May 1952
In reply to Here is an interesting ad. … by JimDon5822
In reply to Here is an interesting ad. … by JimDon5822
New Model Name. I am not sure what model this ad is showing or if it is even a Hayward or Aqua Jet. It appears to be a 23J movement model. Note I also confirmed the Aqua Jet and Hayward model in the undated 1950's Waterproof Crystal Book and they took the same crystal but this is showing a 10CSC 17 movement instead of the 23. Either way we know the name Aqua jet in 1957 does appear to be a valid model.
1957 Bulova Aqua Jet.
The Knoxville News-Sentinel (Knoxville, Tennessee) · 22 Nov 1957
In reply to 1950 Bulova Bride. (Possible… by JimDon5822
In reply to 1954 Bulova Coronet. … by JimDon5822
In reply to 1950 Bulova Academy Award … by mybulova_admin
Finally an ad for the SVP showing the even number dial. I suspect the SVP came out with just one model in 1959 for a man and women. In 1960 it added new models and added variant letters. In 1960 this case model changed dials to full Arabic and was AKA Bulova SVP VI then after.
The Bridgeport Post (Bridgeport, Connecticut) · 4 Dec 1959, Fri · Page 10
Here is one that has me thinking. This is a The Toronto Star (Toronto, Ontario, Canada) · 9 May 1952, Fri · newspaper ad. I found many more ads, all from Canada showing this model with a plain dial with art deco hour numbers and 21J movement from 1952 to 1955 being called a Bulova Time King. I believe this is just a Canadian name for the His Excellency LL since I cannot find Time King in the Price Guides we have from 1953-1964. After 1952 the sector dial AAs are called His Excellency no variant. While researching this model I found that the Price Guides we have confirm the Academy Award ZZ and the His Excellency LL listed up until 1958. So based on this believe we might want to reconsider these watches as His Excellency and add them as Academy Awards ZZ variant.
Academy Award ZZ
https://mybulova.com/watches/1953-his-excellency-2692
https://mybulova.com/watches/1955-his-excellency-1758
