We've struggled naming watches that have the "Set-O-Matic" dial marking as Set O Matic is a function of setting the time and day/date and not a known Bulova assigned name. In the past we've labelled watches with this dial marking as "Set-O-Matic' models (we have 8 or 9 models names as such in the dB). Until we find better information I suggest we name this as a 1973 Bulova Set O Matic like the others.
I agree with Geoff.
I am unable to identify a model name for this one.
Going to nominate the Bulova President for this watch based on this advert.
In reply to Going to nominate the Bulova… by mybulova_admin
Well found Stephen - 1974 Bulova President
In reply to Going to nominate the Bulova… by mybulova_admin
The dial markers are a bit different, not showing the 12 and 6 numerals and a larger marker at 9, but otherwise looks to match.
1974 Bulova President
Agreed, well found, Stephen
1974 President