Post your new Bulova watch ads from 1920-1929 here.
IMPORTANT: When adding adverts please try and include the models referenced and year. This helps when searching the site.
Amarillo-Daily-News-Nov-29-1921
Lady Maxim
From the 1924 Catalog "Masters of the Jewelers Art". S. Kind & Sons Philadelphia
I am certain the model numbers are not Bulova numbers but for this catalog. But some great ads.
In reply to From the 1924 Catalog … by JimDon5822
Now these are super cool. Note the Conqueror corner design. We have an example in the data base that matches this styling. The first time we've seen this
I tend to agree that the model numbers aren't Bulova official numbers. For example the above 4628 is listed as 5714S in the May 17, 1927 SEP.
In reply to Now these are super cool… by mybulova_admin
I was stoked when I found them. The numbers are the catalog numbers for this book as you can see the Longines is a consecutive number to the Bulova's. Those ladies diamond watches are awesome.
In reply to I was stoked when I found… by JimDon5822
OUTSTANDING ad finds!
Bulova 6724-F with butterflies on the ends, ad from The_Beatrice_Daily_Express_Sat__Sep_29__1923_
In reply to Bulova 6724-F with… by Kathy L.
Full ad The_Beatrice_Daily_Express_Sat__Sep_29__1923_
I think I finally found a match (at least to the case) to this unknown. https://mybulova.com/watches/1928-unknown-11726
1928 BULOVA MODERNE
Yonkers Statesman
28 Dec 1928, Fri · Page 5
The Akron Beacon Journal
12 Apr 1929, Fri · Page 22
I know this has been discussed before but I believe we need to consider Bulova Treasure as a model name. See this 1928 ad. I originally thought this was a Lafayette misprint but the lugs on the ad are definitely not molded into the bezel.
1928 Bulova Treasure
The Vancouver Sun
Vancouver, British Columbia, Canada · Saturday, April 14, 1928
Here is another ad this one from 1929 showing a 1929 Bulova Treasure. Note the distinct lug style.
1929 Bulova Treasure
Lansing State Journal
Lansing, Michigan · Friday, May 17, 1929
Disregard the last two emails. I thought the lugs were different but clearly a Treasurer. My Bad.
The Oredigger - School of Mines, Volume 10, Number 6, October 8, 1929 "ADMIRAL"
Evening star (Washington, District of Columbia) · 14 Dec 1924, Sun · Page 121
1923 Bulova Lady Maxim
17J White Gold filed case, exploding hour markers.
The Salem News (Salem, Ohio) · 13 Apr 1923, Fri · Page 6
1927 Bulova Mayfair (a new name for the database)
1927 Bulova Rectangular (Looks to be a Princine but different style engraving on the dial. Adding it here for discussion)
The Enid Daily Eagle (Enid, Oklahoma) · 6 May 1927, Fri · Page 2
From the Catalog "Masters of the Jewelers Art". S. Kind & Sons Philadelphia. I am not certain of the date but believe this to be 1928
The model numbers are not Bulova numbers but for this catalog. But some great ads.
In reply to From the Catalog "Masters of… by JimDon5822
Ooooh, I do like seeing the Cathedral style hands on the 'BUCKINGHAM', made My day.
Omaha World-Herald (Omaha, Nebraska) · 21 Jun 1929, Fri · Page 17
1929 Bulova Laurel
1929 Bulova Bernard
1929 Bulova Eloise
1929 Bulova Franklin
Bulova Watch Avaitors - The Bismarck Tribune (October-26-1927)
Saturday Evening Post (1926)
In reply to Saturday Evening Post (126) by 1955mercury
The above ad is from 1926. I apparently didn't type the 9 when I posted it.
In reply to The above ad is from 1926. I… by 1955mercury
fixed it
What everyones take on these adverts from 1923? I'm not sure what they are referring to for the 'Old' model. Keeping in mind this is a March 20, 1923.
In reply to What everyones take on these… by mybulova_admin
In the first ad, does the tag beside the Ladies watch state 'Wadsworth case' ?
Seems to me just trade in any brand old watch for a new Bulova.
In reply to Seems to me just trade in… by JimDon5822
Jim, That's my take as well.
Bulova Lita - October 10 1928 - The Indianapolis Times
This is close to a Pater but the engraving is different especially between the lugs. 15J and 14kt gold case.
1927 Bulova Marie
Wilkes-Barre Times Leader, the Evening News (Wilkes-Barre, Pennsylvania) · Mon, Dec 12, 1927 · Page 8
August 1926 presentation of a Bulova Conqueror to Lt Commander Byrd and Floyd Bennett.
This confirms other reports that the one of the watches given to Charles Lindbergh was indeed a Conqueror. Previously the model name was never mentioned, only that it was the same watch given to Byrd.
Further connection to the text ....."The Conqueror" and it was there-fitting that they be presented to the two gallant Americans who had conquered the top of the world with an aeroplane."
In reply to August 1926 presentation of… by mybulova_admin
Very, very interesting.
So Byrd was presented with a 1926 (presumably) 'CONQUEROR' , which in turn becomes the 'LONE EAGLE' in 1927 to honour Charles Lindburghs' trans-atlantic crossing May 20–21, 1927.
I own a 1926 'CONQUEROR' so this find gives the watch a little provenance. https://mybulova.com/watches/1926-conqueror-4024 Good stuff.
In reply to Very, very interesting. So… by FifthAvenueRes…
It was great to find this article last night to finally confirm in writing what has always been believed to be the case and why the Conqueror model was choosen to be re-badged as the Lone Eagle.
Interesting ad from 1922 actually naming the case manufacturer Wadsworth.
The Fargo Forum, Daily Republican, and Moorhead Daily News (Fargo, North Dakota) · Sat, Oct 28, 1922 · Page 13 D
1922 Bulova Lady Maxim
New Name. 1929 Bulova Traymore
The Daily Herald (Everett, Washington) · Thu, Nov 28, 1929 · Page 4
Seattle Union Record Fri, Apr 11, 1924 ·Page 7
1924 Bulova Orchid, Lotus, Tulip
The Times-Tribune (Scranton, Pennsylvania) · Wed, Oct 12, 1921 · Page 20
1921 Hudson-Maxim. 1921 Lady Maxim
The Times-Tribune (Scranton, Pennsylvania) · Sat, Oct 22, 1921 · Page 11
1921 Hudson Maxim, 1921 Lady Maxim
The Times-Tribune (Scranton, Pennsylvania) · Fri, Oct 14, 1921 · Page 19
1921 Hudson Maxim, 1921 Lady Maxim
The Times-Tribune (Scranton, Pennsylvania) · Tue, Oct 18, 1921 · Page 7
1921 Hudson Maxim, 1921 Lady Maxim
The Times-Tribune (Scranton, Pennsylvania) · Sat, Oct 8, 1921 · Page 8
1921 Hudson Maxim
1921 Lady Maxim
The Indianapolis Star (Indianapolis, Indiana) · Mon, Jun 6, 1921 · Page 16
1921 Hudson Maxim, 1921 Lady Maxim
The Salem News (Salem, Ohio) · Wed, May 10, 1922 · Page 4
1922 Hudson Maxim
1922 Lady Maxim
The Oakland Post Enquirer (Oakland, California) · Mon, Aug 27, 1923 · Page 2
Very nice clear ad of a 1923 Lady Maxim
Chippewa Herald-Telegram (Chippewa Falls, Wisconsin) · Tue, May 24, 1921 · Page 2
Jewelers Circular 1920-12-08 Vol 81 Issue 19
American Standard Case ad. Very clear image of the marks
Jewelers Circular 1920-12-29 Vol 81 Issue 22
American Standard Watch Case Company Ad Monogram Quality
San Angelo Evening Standard (San Angelo, Texas) · Tue, Oct 21, 1924 ·
Page 8
1924 Bulova Cavaliere (New time period for a strap watch with this name.)
In reply to San Angelo Evening Standard … by JimDon5822
New name and model design. The closest we have is the Bulova Oxford.
Detroit Free Press (Detroit, Michigan) · Sun, Dec 3, 1922 · Page 17
Not sure about the names on these.
The Tulip
The Blossom
The Princess
In reply to Detroit Free Press (Detroit,… by JimDon5822
Advert looks legit and one of the earliest where a name is given rather than the model number. The names all seem very Bulova like as well.
In reply to Advert looks legit and one… by mybulova_admin
The only watch I see identified as by the J. Bulova Company is the 'TULIP'
?