Post your new Bulova watch ads from 1940-1949 here.
IMPORTANT: When adding adverts please try and include the models referenced and year. This helps when searching the site.
The Boston Globe (Boston, Suffolk, Massachusetts, United States of America) · 18 Jun 1944
1944 Navigator Black Dial (Ad confirming Navigator came with black dial.)
Not sure if we have this advert already but shows the Bulova 'Lord Springfield' model from 1948.
Interesting ad from 1944. The dial is unusual as the minute track is in 5 min intervals vs the regular military issue that has a 10 minute interval tracker. The closest dial match appears to be these unknowns but without the shading showing in the ad. Could be a stock photo of a non-bulova watch but thought it was worth posting just in case.
https://www.mybulova.com/watches/1939-unknown-9468
https://www.mybulova.com/watches/1939-unknown-9746
07 Dec 1945, Pittsburgh Press, Pittsburgh, Penn. The Arlette, Mayflower, Lady Springfield.
10 Aug 1944 Daily News, New York. The Warrior, Dolly Madison, Conrad.
30 Apr 1944 Daily News, New York. White dial "Black Hawk", "Molly Stark"
29 Nov 1944, Daily News, New York. Molly Stark, Martha Washington, Conrad
15 Dec 1944 Daily News, New York. "Rosanne" and 10 Aug 1945 The Morning Post, New Jersey. "Mary Lee", "Dolores", "Goddess of Time"
13 Feb 1944 Detroit Free Press, Michigan. Squadron, President "H" (21 jewel, pink gold filled, grey dial)
18 Dec 1945 The Daily Mail, Maryland and 16 Jul 1946 The Boston Globe, Sonia. And the bottom one is 2 Apr 1943 Press and Sun Bulletin, Doris.
17 Dec 1946 Daily New, New York. "Baldwin"
The Chicago Herald 28 Oct 1949, Mintue Man "B" in pink gold. Sioux City Journal 2 Sep 1949, Minute Man "D" in yellow gold.
The Baltimore Sun (Baltimore, Maryland) · 4 Feb 1945, Sun
The Baltimore Sun (Baltimore, Maryland) · 4 Feb 1945, Sun
The Indianapolis News (Indianapolis, Indiana) · 12 Oct 1945, Fri
The Vancouver Sun (Vancouver, British Columbia, Canada) · 14 Dec 1945, Fri
The Philadelphia Inquirer (Philadelphia, Pennsylvania) · 9 Sep 1945, Sun ·
1945 Golden Eagle in 10kt gold filled. New model year for this name. This case closely matches an unknown but is 14ktl
Daily News (New York, New York) · 5 Dec 1945, Wed
Detroit Free Press (Detroit, Michigan) · 14 Feb 1946, Thu
1946 Golden Eagle. 14kt gold filled in yellow and rose gold.
Evening star. [volume], October 03, 1941
Bulova "The Elizabeth', Cambridge, Newton
1941 Bulova "Med Officer"
1941 Bulova Commodore
Asheville Citizen-Times (Asheville, North Carolina) · 21 Dec 1945, Fri
1945 Bulova Cocktail Watch 14KT Rose Gold with Rubies and Diamonds.
Daily News (New York, New York) · 11 May 1945, Fri
1945 Bulova Cocktail Watch
The Plain Speaker Hazleton, Pennsylvania
09 Nov 1945, Fri - 1945 Bulova Cocktail Watch
Daily News (New York, New York) · 12 Dec 1943
This looks like a 1941 Watertite but the ad calls it a 1941 Senator. The fact that is good for Sportsman probably indicates waterproof. I wonder if this is the Watertite with applied hour markers and gold hands. It certainly looks applied markers. Thoughts?
The Central New Jersey Home News (New Brunswick, New Jersey) · 27 Nov 1941
In reply to This looks like a 1941 by JimDon5822
Would be nice to get a confirmation advert from another source, as some newspapers got these badly wrong. Still you could certainly be onto something as we have struggled finding an advert example with applied numbers instead of lumed.
In reply to Would be nice to get a by mybulova_admin
It is a dead end. I found the exact ad at several other newspapers where they changed the name to Watertite.
Here is another interesting ad I thought I would throw out there for discussion as it could be a new model name. It is from 1947 and calls it a Bulova streamliner. I do notice the S is not capitalized. There is no Streamliner model currently noted. I know I have seen this watch but can't put my finger on it and I looked thru the 1940s watches three times. Thoughts?
The Coos Bay Times (Marshfield, Oregon) · 24 Jan 1947, Fri
I don't seem to see any watch in the list with the name of Ruth.
Daily News (New York, New York) · 18 Jun 1944, Sun - 1944 Ruth
As requested these are some of the ads I found in researching this model. Daily News Dec 15, 1944, Victoria "A" with roman numeral dial. Daily News Oct 3, 1945, Victoria yellow or pink with cord band. Muncie Evening Press, Dec 11, 1946, Victoria 17 jewels. I think these ads show the Victoria pretty well, there are a couple in the full advert section in 1946. I believe this model changed from Victoria with a cord band to Claire with an expansion band with Dec 46 and 47 being the changeover period per the ads available to date.
Dec 1946 Claire in yellow. 1948 Claire in pink. There are more in the full advert section 46, 47, 48, 49.
1947 VICTORIA, PRESIDENT & AMERICAN GIRL
The Ogden Standard Examiner, Nov 30, 1947, Page 37
Honolulu Star Bulletin Dec 12, 1947 - Gilda
The Windor Star Dec 10, 1948 - Isabel
BRENDA
The Philadelphia Inquirer, Philadelphia, Penn., Dec. 2, 1945
In reply to BRENDA The Philadelphia by TexasLady
another new model name.....
CORNELIA - Possible New Name (not in DB)
The Times Herald, Port Huron, Michigan - Dec. 16, 1947
In reply to CORNELIA - Possible New by TexasLady
I like new names!
In reply to I like new names! by mybulova_admin
That's too funny, Stephen.
In reply to That's too funny, Stephen. by TexasLady
The Morning News, Wilmington, Delaware, DEC 10, 1948
CORNELIA
The Montgomery Advertiser (Montgomery, Alabama) · 21 Dec 1949, Wed
I don't recall seeing a name of Gail in the database. I do see Abigail but with no ads or watches for either.
1949 Bulova Gail
Daily News (New York, New York) · 8 Feb 1949, Tue
I do not see the name Helena in the database. There is Helene but this is definitely Helena. Possible new name.
1949 Bulova Helena
In reply to Daily News (New York, New by JimDon5822
Thanks Jim, always happy to add a new name to the model like.
This looks like a new model. Annette - Daily News, Nov 6, 1944 and Daily News, Sep 4, 1947 and The Plain Speaker, May 21, 1948
1947 His Excellency "AA" "MM" "JJ" The Daily News Journal May 7, 1947. The GS crystal # for the "MM" is CMX326-35
I don't recall seeing this one posted previously and early for the name Sea King. The Lugs are definitely different than on the ad for the Admiral which is not tapered and has a white dial.
Pittsburgh Sun-Telegraph (Pittsburgh, Pennsylvania) · 15 Dec 1944 - 1944 Sea King in 14KT Gold and Black Dial
Possible new name. - 1943 Sweet Girl - The Dispatch (Moline, Illinois) · 6 May 1943
Here is an ad to match the name Marcella in the database. The ad lists it as Marcelle and it is a pink rolled gold plate.
Astounding Magazine Nov 1941
Daily News
New York, NY DEC-13-1944
EMPRESS - 14K CORAL GOLD FILLED -17 JEWELS
Interesting ad showing a subsecond and sweep second military style watch called a "Flying Fortress". Looks to be the Bulova Stop Watch model. Not sure this is a legit model name but putting it out there.
1944 Flying Fortress, 1944 Empress,
Daily News (New York, New York) · 11 Aug 1944
In reply to Interesting ad showing a by JimDon5822
That's a pretty bad ass name. The Flying Fortress. Wow...
In reply to Interesting ad showing a by JimDon5822
The 'Flying Fortress' looks to basically be the 'Stop watch' model with radium dial and hands. That will certainly help us better ID these models.