Yes, it's a tire.
1950 Bulova BF Goodrich Silvertown promotional tire watch. The dial that launched a thousand ships (and forums on this website).
Added 3/25/2011
Photos Updated 11/21/213
In reply to Too cool! admin, 'Promotional by FifthAvenueRes…
The Radiator was sold with a Bulova Movement - seller could not possibly have known if it was original to the watch( but I still asked) and I did everything I could think of to get the date code from it but he just couldn't understand what I was asking. The case back was dedicated - I just couldn't make out the words - but the year 1927 was loud and clear.
Oh, how I wanted that watch....
Did I mention I bid $325 dollars and LOST!!!! (No Lisa, I am NOT over it, it was almost two years ago)
JAY - TALK TO ME
-gb
In reply to The Radiator was sold with a by Geoff Baker
In reply to I'll bet a strap could be by FifthAvenueRes…
In reply to Haha!! Great thinking.... by plainsmen