Post your new Bulova watch ads from 1930-1939 here.
IMPORTANT: When adding adverts please try and include the models referenced and year. This helps when searching the site.
In reply to Dec-12-1934-Pampa-Daily-News… by plainsmen
So it is possible that the Viking in actually a lower jewelled (15) version of the President?
We don't have any examples in the database, but out of the 19 we have, only two have this subsecond hand configuration instead if the rotating second hand dial. Both of them still however house a 21J movement.
Still a great advert find.
Dec-19-1934-Oakland-Tribune-p-7 - Lone Eagle
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In reply to Dec-19-1934-Oakland-Tribune… by plainsmen
This is another nice confrimation of the dial variation offered for the 1934-37 Bulova Lone Eagle.
The Washington times November 29 1935 - Brenton & Farragut
The Washington times December 20 1935 - Baldwin
Feb-23-1936-San-Antonio-Express-p-9 - Phantom is 17 Jewel, the "Streamline" seems to be 21 jewel
In reply to Feb-23-1936-San-Antonio… by plainsmen
Interesting. A 21J version of the Phantom is a "Streamline". Based on the price $49.50 vs the Phantom $39.50 I believe we have a new model name on our hands!
In reply to Feb-23-1936-San-Antonio… by plainsmen
The Bulova Streamline....interesting.
New Castle News September 18 1936 Phantom 3x
The_Gettysburg_Times_Thu__Sep_17__1936_ Aeronaut
The Plain Speaker, Hazleton, PA, Dec 8, 1936 - Aeronaut
June,4-1937-Charleston-Daily-Mail-p-32 - Dexter and Kirkland
From: Modesto Bee, Volume 32, Number 57, 7 March 1931 - 1931 Bulova Stanford.
Advert indicating timeframe for the release of the 1931 version of the Bulova Lone Eagle.
July 31, 1931 adverts for the same versions as above.
This might be a new model name. I didn't see it in the data base. The 1937 Bulova Solitaire. From The Waterbury Democrat Nov. 26, 1937 newspaper.
The Washington times. April 29, 1932
Bulova Lorna, Doris, nita, Nightingale, Charles, Lone Eagle, Sky King, Winston, Arthur and Glenford.
I'm curious why the Arthur is a higher price...solid gold case maybe?
I want to research this advert - there are a couple names that seem out of place, not 100% sure it's got correct names for the watches shown. This would be the first time we ever have Arthur advertised?
Another from the same page: The Washington times. April 29, 1932
Bulova Miss America, Miss Liberty, Hortense, Jeanette, Joan, Dolly Madison, Cora, Francine, Nancy
New model name "Esther". Looks to be similar to the Rona so possibly a name change. The Philadelphia Inquirer (Philadelphia, Pennsylvania) · Fri, Jul 30, 1937
1935 Ad showing the newer version of the "Lady Lindy" - December,8-1935-Salt-Lake-Tribune-p-7 - Lady Lindy
In reply to 1935 Ad showing the newer… by plainsmen
I just noticed the Alden, which at first I thought was an error and should be a President, but then I saw the jewel count of 15J. Might still be that they placed the wrong watch image with the description.
Alden seems the same as the NAthan Wall
1933 Bulova Roseanne - December,15-1933-Seymour-Daily-Tribune-p-10
Confirmed: March,3-1933-San-Antonio-Light-p-9 - Rosanne
October,20-1933-The-Daily-Mail-p-2
December,21-1932-San-Antonio-Light-p-9 Bulova "Shirley"
New name 1931 Bulova Arabella - The Barre Daily Times (Barre, Vermont) · Fri, Dec 18, 1931 · Page 7
Interesting ad showing a 1936 Bulova Arthur. It looks to be the same watch as the Farragut. We have documented three jewel counts for the Farragut. 7, 15, 17. Makes me wonder if this is the name for one of the jeweled models.
The Evening Sun (Baltimore, Maryland) · Fri, Nov 13, 1936 · Page 59
In reply to Interesting ad showing a… by JimDon5822
Found another ad for the Bulova Arthur. From The Baltimore Sun, Nov 22, 1936 ·Page 64
I still think this might be a jewel count version of the Farragut or a name for this watch is southern states with Admiral Farragut was not highly esteemed in the South due to his Union naval history during the Civil War.
Reading Times - Reading, Pennsylvania · Friday, July 20, 1934
1934 Bulova Spencer
1933 Bulova "Royalty" From: The Waterbury Democrat. December 20, 1933
The Washington times. , February 26, 1937, - 1937 Bulova "Geneva"
Here's 4 ladies 14k solid gold Bulova watches from a 1938 Yeblon & Co.,Inc. wholesale jewelers catalog located at 15-19 Maiden Lane, New York City.
In reply to Here's 4 ladies 14k solid… by 1955mercury
Wow I think I see at least one new model name....Holyoke
AMERICAN CLIPPER, PRESIDENT, GODDESS OF TIME, SENATOR, REVERE, PHANTOM, NANETTE, CAROLYN, MARGARET, MISS AMERICA
1937 SEARS CATALOG
AMERICAN CLIPPER, PRESIDENT, COMMENTATOR, BANKER, RANGER - 1938 MONTGOMERY WARDS CATALOG
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REVERE, RITE ANGLE, CLIPPER, MINUTE MAN, PRESIDENT - 1939 SEARS CATALOG
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Something a little different and harder to find...a 1931 Bulova clock advert featuring the 'Templeton' and "Overton'.
1931 Bulova automatic clock radio.
In reply to 1931 Bulova automatic clock… by mybulova_admin
Is that the first one?
Interesting 1938 Bulova Ad with factory worker photographs.
The Brainerd Daily Dispatch (Brainerd, Minnesota) · Tue, Nov 29, 1938
Interesting ad from 1934. Says "Marlan" semi-baguette and looks to be like the Annette baguette only wider. I also believe this to be a misprint and the name should be Marian which appears to be a Bulova name on the list.
El Paso Times (El Paso, Texas) · Sun, Nov 18, 1934
1934 Bulova Senator with box.
The State Journal (Frankfort, Kentucky) · Fri, Nov 23, 1934 · Page 6
I present the Bulova Palm Beach from this 1937 ad.
Winston-Salem Journal (Winston-Salem, North Carolina) · Fri, Dec 17, 1937
1934 Bulova Edison ad. Not sure of the jewel count which could be a 15J or 17J version of the Alexander.
San Antonio Light (San Antonio, Texas) · Fri, Oct 26, 1934 · Page 2
In reply to 1934 Bulova Edison ad. Not… by JimDon5822
For this price I'd be fairly certain it's a 15J watch. It's very similar to the Lone Eagle and would have labelled as such had I not seen the advert. I'm curious if this on is correct.
Perhaps the 15J version with what also looks to have an engraving pattern variation went by the Edison.
Fort Worth Star-Telegram (Fort Worth, Texas) · Thu, Oct 22, 1936
1936 Bulova Lady Maxim
1936 Bulova Ambassador
1936 Bulova Adrienne
1936 Bulova Martha Washington
1933 Bulova Dolores. (new watch for this time period)
Times Herald (Washington, District of Columbia) · Thu, Aug 22, 1935 ·
Second ad confirming Dolores name also from 1935
1935 Bulova Dolores
The Sioux City Journal (Sioux City, Iowa) · Fri, Dec 6, 1935 ·
In reply to Second ad confirming Dolores… by JimDon5822
I did a little more digging and found this to be identical to the Laurel and also Dolores spelled in two ways. That being said there are lots of ads showing this as Dolores/Delores, some with 17J and some with 15J. The pricing does not align with a new model name based on jewel count. Once again Bulova makes no sense.
Dates are as follows:
Delores: Dec 1935 - Jun 1936 Price $37.50 - Half ads say 17J other have say 15J
Laurel: Nov 1935 - Dec 1936 Price $37.50 - 15J
Putting this one out there. It is a 1930 ad for a Conrad which is the earliest date for this name. Looks like its the same as the Bertram but it is possible it is a name for a all white or all yellow case.
1930 Bulova Conrad
Wilkes-Barre Times Leader (Wilkes-Barre, Pennsylvania) · Mon, Dec 15, 1930
In reply to Putting this one out there. … by JimDon5822
This SEP also shows the Conrad as of December 13 1930.
https://mybulova.com/sites/default/files/vintage_ads/bulova-ad-13-Dec-1930-1.jpg
A year later in 1931 it changed to look like this
https://mybulova.com/sites/default/files/vintage_ads/1931-Bulova-Pitchbook-Right.jpg
Thanks Bulova!!!