Bulova 1973 Dior

Submitted by betovillarc on
F
Manufacture Year
1973
Case Serial No.
2-690069
Case shape
Square
Case color
Yellow
Case Manufacturer
Bulova
Gender
Ladies
Watch Description

I’m trying to identify the exact model name of this Bulova Dior ladies watch.

  • Case date code: M3 (1963)
  • Case serial number: 2-690069
  • Dial: Champagne/gold tone, no numerals, bar markers at 12 and 6 positions, signed “Bulova / Dior”
  • Case shape: Cushion/square with rounded corners
  • Case back: Stainless steel
  • Crown: Gold tone, visible on right side

Bracelet: 18K solid gold milanese mesh — hallmarked “Au 18” inside hexagon stamp on the clasp. Secondary maker’s mark (diamond shape with geometric symbol) also present on clasp.  -  Total weight: 20 grams  -  The bracelet appears to be original to the watch. The Au 18 hallmark confirms solid 18K gold, which seems unusual for Bulova Dior of this era. Could this be from the Christian Dior Boutique Collection?  -  Any help identifying the model name would be greatly appreciated.

Frond
Front detail
Back
Bracelet
mybulova_admin
Posted June 7, 2026 - 9:58pm

The Dior "F" shows the same case and dial but mounted on a leather strap. I suspect the amazing solid gold bracelet is an addition.

1973 Bulova Dior watch

betovillarc
Posted June 8, 2026 - 6:42pm

Thank you very much. It was a gift that my mom received way back in the 70s. Now i'm trying to know this watch. Greetings from Perú!

Geoff Baker
Posted June 7, 2026 - 10:20pm

Agree - It's seems unusual to find an 18k bracelet on a case that is not also 18k. 1973 Bulova Dior F is a good match. 

betovillarc
Posted June 8, 2026 - 6:42pm

Thank you very much. It was a gift that my mom received way back in the 70s. Now i'm trying to know this watch. Greetings from Perú!

JimDon5822
Posted June 8, 2026 - 5:00pm

1973 Bulova Dior F is a good match for now but I wonder if the dial colors had different variant numbers.   For some reason these models are not in the linebooks.