Bulova 1957 Lady Bulova

Hello Edminster33, welcome to myBulova. I think the watch you've brought us is a Bulova movement placed in some unbranded aftermarket (non Bulova) case. Generally, a Bulova case of this era would be marked on the outside with a Bulova markings like Bulova name and a date code. We often refer to watches that are not all original Bulova parts as Non-Conforming, which means they can't be identified as a specific Bulova model. 

I believe the dial is a match to the Lady Bulova in this 1957 ad and 1955 ad. The case however may not be original, but there were men's watertite models without markings on the backside and only stamped inside. Are there any marking on the inside of the caseback?

Are there any markings on the inside case back?

Panel - Jaroslav and I are leaning to Non-Conforming, anyone have any other thoughts?

I'm leaning towards it being a Lady Bulova, based on the style. There is no confirmation yet that the case isn't stamped Bulova on the inside.

I just added the photo Ed sent me that shows the inside of the case back. L7 is clearly stamped. I think it's unlikely that this represents anything other than a 1957 date code.

I'm in for Lady Bulova

Lady Bulova sounds good

I just picked one of these up, and the stamping of info on the outer case back is so light you have to tip it just right to see it. Here is a clip from 1956 Bulova Line Book BAWDO129

Sweep second hand and ad info verified by case back of mine,

1957 Lady Bulova "KW"

It appears that the watch changed variant letter around 1958, as the 1958 1959 Line book lists same watch as Lady Bulova "A"