Case measures 30mm Lug to Lug x 10mm wide non inclusive of the Crown using Calipers. White Dial shows applied Gilt Arabic Numerals and Bulova signature, track is printed in Black. Hour and Minute Hands are Black Modern style. Snap fit Caseback is Gold and stamped as shown. The "Art Deco Movement" (1925 to 1939) was founded by members of the French Artists' collective known as the "La Société des artistes décorateurs" following the Paris Exposition Internationale des Arts Décoratifs et Industriels held in 1925 and was originally referred to as "Style Moderne". it wasn't until the 1960s that English Art Historian Bevis Hillier first coined the term "Art Deco." The Art Deco Style is probably one of the easiest Artistic styles to recognize, with its modern ultra clean lines and its Trapezoidal shapes, stepped edges and arched corners. Vintage Display ad Dated 1934.
The "LADY BULOVA." 2- Diamonds... 10 karat WGF. $39.75 Original pricing...
(December 14th, 1935 Saturday Evening Post Ad.)
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:-) Scott
Scott,
Sears ad lower left shows the YGF (natural Gold) case version for $42.50, a very pretty Watch.
The movement is shown next to a Dime !!
* 3 very similar Ladies models available around the same time (slight varient to the Diamond mounts), took Me a while to get this one correctly ID'd.
Very rare that you see a 7J movement from Bulova, too small to fit anymore in or a typo on the ad??
Hereafter are the remaining Ladies models from the same 1935 SEP ad:
Plus the Senator... and 2/3s of a Hancock!
:-) Scott
Scott,
Had Her as the 'Adrienne' and the 'Alma' both shown in the 1934 and 1935 database ads respectively.
Greg,
7 is correct, I believe?
They tried 8 but one kept falling out - Movement is very small.
All the jewels are probably assigned to the balance wheel and pallet.
7 looks to be correct.
* Photographs updated - Watch is now shown next to a U.S. Penny.
Did ladies of the time wear binoculars as well as a watch? Looks so teeny tiny!
It's very small Bob and would be a challenge, perhaps the contrasting Hands and Numerals would have helped to see the Time with the naked eye, or a monacle would be used?
Dainty.
Just reflecting on how miniaturisation was cutting edge even then, but without the advantage of superior optical and mechanical technology that we have today.
If I wore a hat, I would doff it!