With a quick look, it looks like a Lady Bulova, however, the Lady Bulova has 4 diamonds, mine only has two. Otherwise the styling is very similar; I was unable to locate the watch in the vintage ads. Once I get a decent camera, I'll get a picture of the movement up to confirm the arrow/year of 1937. *****Based on a conversation I had with Will, I will be updating the year to represent the year of the case--1941.
Perhaps a 1937 movement (if confirmed by owner?) in a 1941 case, based on first digit of case serial number? PM sent.
Good catch Will. I almost missed it myself. Really beautiful watch and I am not a person who really appreciates ladies watches. Fun to work on but too small to read with my poor old eyes and don't even talk about winding them ;^)
LADY BULOVA, 1940 ad, bottom right.
Lady Bulova works for me.
I see the dial has numberals at every hour in the ad, and at even hours in subject watch...but no biggie. The ad is stretched in the verticle a little bit, so while the ad example looks more rectangular, it's probably not. Check the other watches noted as "round" in the text, and you will see they are stretched in the vertical too.
You guys had me second guessing myself!
I confirmed the arrow date code on the movement with being consistent with 1937 (sorry, I don't have a decent camera available to take a picture proving this!) Funny that the case is a 41' since I bought it thinking it looked like a 40's watch but was so disappointed when I found the arrow on the movement( at the time I was specifically looking for a 40's watch to complete my collection and "settle" with this one as I am not a fan of yellow gold).
I think this is a Dolly Madison. This ad is from 12 Dec 1941, The Evening Sun.

Looks like a Dolly Madison to me too.
Good pickup. The Lady Bulova was advertised with only 17 jewels.
The above Dolly Madison advert matches the subjects 21 jewelled movement.
Nice work Kathy!
Well done! 1941 Dolly Madison
1941 Dollz Madison, good match Kathy