Purchased online. This ladies watch has a 10 Rolled Gold Plate case and 10 rolled gold plated top of bracelet. The photos do not give the beauty justice.
Shield on movement that lacks a s/n; and outside 7 digit s/n starting with a "9" indicates the watch is a 1939.
Like this one; previously identified as
1939 Geraldine
In reply to Shield on movement that… by neetstuf-4-u
Thanks NeetStuff for the education and for your time!
Agree on Geraldine. As Neetstuf-4-u said the first digit of the serial number indicates the year in the 30's. The movement codes can be the same for the 20's/30's/40's so we have to go by the style of the watch to send us in the correct direction to find a model in the right decade.
1939 Bulova Geraldine
1939 Bulova Geraldine is a good match, Here is an original ad from 1939 showing the watch.

In reply to 1939 Bulova Geraldine is a… by JimDon5822
Thanks Jim! Sure looks like it to me.
1939 Bulova Geraldine