This Ladies watch has 6AF 15 Jewel Movement with the Shield also has the dust cover, Serial #122412. It's housed in a 14K Rolled Gold Plate Case, Serial #9083383. Case measures 28.45mmx16.75mm, with the lugs 30.85mm. Matching band has two Sapphires and is very intricate.
I believe it is in the Advert's last ad of 1929 but is hard to see.
http://www.mybulova.com/sites/default/files/vintage_ads/Bulova-Ad-Dec-15-1929.jpg
I think it's called the "Madeline"
I'm not sure now that the advert say's Madeline, can't quit make it out.
I think it is too.....
Looks like a match to me too.
Here's the Madeline snippet from the 1929 ad linked in the root record. Doesn't look like the horizontal bezels match. Subject engraved, and I think the ad shows "steps" for lack of a better description.

In reply to Here's the Madeline snippet by William Smith
Yes I see that now, and the band on subject watch doesn't match the advert. I believe the band is original to the subject watch as the engraving pattern matches on both.
Dennis I think most of the similar/period ads we have where you can "see" the bracelets (or where the ad states "matching bracelet") suggest bracelets with "stones" came on watches with same or similar stones. It's a nice period correct bracelet, and the engraving has similar motif - flowers, etc...- but I'm "guessing" it was not advertised as original to this watch.
In reply to Dennis I think most of the by William Smith
Thanks Will, That makes sense to me
Unknown for me.
...unfortunately ..... unknown from me for now.
In reply to ...unfortunately ..... by William Smith
Thanks everyone, I will keep checking the new advert's as they are listed. We are geting a lot of those from some very dedicated folks. I'm sure it will show up.