NOVA
Posted June 10, 2012 - 3:39pm
The Trident, Alden, and Chancellor are an interesting trio of watches.
Below, a 1933 ad shows the Trident (there's also a 1934 ad), a 1935 ad shows the Alden, while a new 1936 Sears ad shows the Chancellor. Neither ad shows the subject dial.
The Trident is only advertised in white gold (in both ads that we have), while the Alden is advertised in both white and yellow gold, and the Chancellor only in yellow. There's another 1938 ad that shows the Chancellor in yellow with no descriptive text.
