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William Smith
Posted May 19, 2012 - 12:37am

I'm looking at the shape of the lugs.  Those "hips".  I'm checking ads for similar case style.  And checking other watch records for time period.  Perhaps something other than a Bulvoa 23- a model with 23 jewels called ?  What year in our ad database does the first advertised "Bulova 23" appear?

I found this 1954 ad

Ad states "New" and doesn't indicate any letter variant.  Has the "sunburst" dial.  ...and different case shape.  I guess 1954 rolled out the 23 jewel movement:

1955 ad below shows same case as subject watch. Offered w/ three "variants" available, but doesn't specify letter variant for choices.  "sunburst dial not evident in pic below, but doesn't mean it's just an artist rendering issue.  I don't believe the term "sunburst dial" was used for subject watch or ads as early as 1954/55, but termed a little later in collector circles and used in retrospect.

Now what year do we first see 23 Jewels printed on dials or in ads?  Not much earlier, if I remember correctly.

Subject watch passes muster for confirmed Bulova 23 - IMO.  Shawkey (2010) states several early 23 had choice of charcoal and/or black dial.  May or may not have had seperate letter variant advertised as such for these two choices, but had to have some way of ordering w/ charcoal dial choice.