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Alex
Posted April 16, 2026 - 2:02am

In reply to by mybulova_admin

It is nicer to have a name than a number. 😁

Bulova started experimenting with names in their December 1924 newspaper campaign. Ads in American Magazine and Saturday Evening Post continued for some months with the number designation. Why? We don’t know. Maybe the ads were already prepared and it cost money to redo them? Maybe not everybody in the Bulova board was convinced yet? Fact is, as from September 1925, all ads show names now, confirming the December 1924 Patria name. Since I like a name better than a number, I say Patria.