Post your new Bulova watch ads from 1920-1929 here.
IMPORTANT: When adding adverts please try and include the models referenced and year. This helps when searching the site.
1925 Rumford Jewelry Co Rumford Maine
I think this matches this unknown:
https://www.mybulova.com/watches/1928-unknown-10649#comment-76626
Unfortunately still no name for it.
April 18, 1928 Chicago Trubune
Chicago Tribune Nov. 30, 1924
6965, 6714, 39724, 474 (Prince of Wales), 5714-S, 6714, 39744,
Chicago Tribune Nov. 23, 1924
38744, 472, 39724, 474, 6965, 5714-S, 6724, 6714
The American Guardian Dec 7, 1923
1923 Lady Doline (Possible new name)
In reply to The American Guardian Dec 7, by JimDon5822
Here is another ad confirming the Lady Doline name and a clearer image of the watch.
The Daily Oklahoman (Oklahoma City, Oklahoma) · 13 Dec 1923, Thu · Page 2
First time I've seen this adervt which contains a telegram asking the jeweler to return any old watch movements, working or not to be used to train ex-servicemen.
Shows that Bulova were even involved with helping ex-servicemen prior to WWII.
Advert dates to 6 May 1925.
New model name - 1929 Lotus - The Minneapolis Star (Minneapolis, Minnesota) · 6 Dec 1929,
December 22, 1923
A variant of the 470
1929 Princess.
The Evening News (Wilkes-Barre, Pennsylvania) · 21 Dec 1928
Name not in database from 1926 ad in the archives.
1926 Bulova Pola
1925 Jewelry Store catalog
6724, 5714-S, 154, 156, 6511, 6714, 6716, 6720 solid gold or gold filled.
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In reply to 1925 Jewelry Store catalog… by neetstuf-4-u
Note that 5714-S is called out as "The Fifth Avenue Aristocrat"
New Model name?
1929 Bulova Ambassador, Lafayette, Franklin watch
1929/30 Bulova Miss America
28 October, 1932 Santa Cruz Sentinal
25 Nov 1927 Indianapolis Tribune "President"
25 Nov 1927 Indianapolis Tribune "President"
1 Dec 1932 San Bernadino - Beatrice, Florette, Nancy, Myrna, Constance
14 Dec 1930, San Bernideno Sun - Bernice, Minerva, Miss Liberty, Annett, Marianne
December,14-1928-Evening-Independent-p-21
Well... she's still Unknown but at least we have an advertisement for her!
Dec-04-1929-Pittsfield-Berkshire-County-Eagle-p-9
PANSY, ESTELLE, ROSILAND, LIDO
May-27-1921-Indianapolis-Indiana-Daily-Times-p-8
A really really cool ad that speaks to coming on into the store and having A. Bulova discuss his watches with you!
Jul-08-1927-Ames-Daily-Tribune-And-Ames-Evening-Times-p-2
Trojan, President, Pater, Lorna, Roberta, and the first time named 14k gold "Regal"
In reply to Jul-08-1927-Ames-Daily… by plainsmen
Regal appears to be a new name. When I completed the comprehensive list of model names Regal was not one of them. I have added it to my list. Nice find.
I don't know that this is out girl... but maybe? The Patricia model name was several years old at this point in 1928. Possibly they re-used it? OR.... they got it wrong too.
Sep-27-1929-Kansas-City-Star-p-19
In reply to I don't know that this is… by plainsmen
Sorry "Princine" rather...
Also from 1929 but alas no name on this one:
Chester-Times-December,13-1929-p-22
Well Baker... I don't know if this is finally the name of your long wondering watch... but maybe?
Aug-30-1929-Ogden-Standard-Examiner-p-2
The two below we know for sure.... the guy on top left looks to be the "Penton" and then the "Carlton"
In reply to Well Baker... I don't know… by plainsmen
Welp... looks like maybe not. Looks like the Carlton is a Westfield. I'm betting the Penton is a Westfield too:
May-28-1929-State-College-Penn-State-Collegian-p-4
Ogden-Standard-Examiner-Feb-17-1929-p-2
The "Athena"
In reply to The Kansas City Star Kansas… by TexasLady
Case shape is the same as the Princine, but I don't think is correct model name for the 1929 watch.
Found an advert for a Josephine. Advert says Hampden, but dial is BULVOVA
Really clean scan of a 1926 ad.
Sioux City Journal, Sioux City, Iowa, Dec 7, 1929. Page 2
In reply to (No subject) by TexasLady
What are the details for the advert. What date was it in print?
WOAH.. check out the lugs on this guy Steven! We've seen this watch!
Oct-12-1928-Syracuse-Herald-p-15
In reply to WOAH.. check out the lugs on… by plainsmen
We have one in the database here with the same corner design: https://mybulova.com/watches/1925-unknown-2122
I've seen this case shape and corner design on other brands.
Note the lack of BULOVA on the dial.
I'd say they used one of their generic print blocks for this case design rather than an official Bulova supplied one.
Pretty cool all the same.
In reply to We have one in the database… by mybulova_admin
Dude... the ad and the watch match... and the watch has a Bulova branded case! It's a Lone Eagle! A solid gold case!
In reply to We have one in the database… by mybulova_admin
That unknown sure looks like an exact match to the Lone Eagle ad to me with the exception of the price being more in line with a gold filled watch. But it brings up a good question. We know Bulova ordered cases from case manufacturers that sold to other brands. We see this all the time. I wonder if the case order was sent to Bulova with the wrong engraving and they just used what they received and someone printed an ad based on this. It might explain some of the engraving and enameling variations we see in some of the watches especially in the early days.
In reply to That unknown sure looks like… by JimDon5822
Good theory, I agree that this is a possibility.
Dec-10-1924-Red-Bank-Register-p-25
Nurse's Watch and several "Bulova Movement" 18K watches.
Dec-16-1924-Albert-Lea-Evening-Tribune-p-7
Oxford, Varsity, Prince of Wales, Eileen, Norma, Regent, Princine, Vesla, Minerva
Jun-14-1923-Corsicana-Daily-Sun-p-2
May-15-1924-La-Plata-Home-Press-p-4
Might be the first naming of the "Princine" in 1924
Dec-22-1921-Roanoke-World-News-p-4
I want to say it says "Rubyiat" on the silk straps in this early early pic.
In reply to Dec-22-1921-Roanoke-World… by plainsmen
Wow, it 100% says RUBAIYAT.
Now that's a first for me. So Rubaiyat still being advertised at the end of 1921.
In reply to Wow, it 100% says RUBAIYAT… by mybulova_admin
....it most certainly does say RUBAIYAT and in the location reserved for the Watch brand.
Note the lack of any hallmark on the dials.
In reply to ....it most certainly does… by FifthAvenueRes…
probably got the rubaiyat stamp on movement.... i hope cause other way it will be a nightmare to id!