Post your new Bulova watch ads from 1960-1969 here.
IMPORTANT: When adding adverts please try and include the models referenced and year. This helps when searching the site.
1961 Heppner OR May Sea King D and M

1961 Heppner OR Nov 23 Diamond Dream A E I

1961 Heppner OR Nov Diamond Dream A and H

1961 Heppner OR Sept RN and Lady Bulova

1962 Heppner OR Apr Clipper A C

1962 Heppner OR Aug Clipper A E

1962 Heppner OR Mar 23 30 Leading Lady Diamond La Petite

1962 Heppner OR May Clipper A I

1963 Heppner OR Nov Dew Drop

1963 Heppner OR Sept Sunburst L J H

1964 Heppner OR Dec Diamond Dream Clipper A Clipper I Dewdrop

1964 Heppner OR Jun Date King A E

1965 Heppner OR Jun Date King A B

1965 Heppner OR May Diamond Perscilla First Lady

1966 Heppner OR Dec Lady of Fashion A H C J

1967 Heppner OR Feb Mermaid AW

1967 Heppner OR Nov Lady of Fashing A C F G

1968 Heppner OR Sept Sea Flight K

1969 Heppner OR May Oceanographer E - Sea King D - First Lady E - Miss America AE

1970 Heppner OR Dec Sea King DV - NG - DS - DJ

In reply to 1970 Heppner OR Dec Sea King by plainsmen
Nice work Jerin - you sure hit the jackpot in Heppner OR! Great looking adverts.
1965 Bulova Candlelight

Concerto 'KK', Date King 'PA', First Lady 'E', Commander 'A' & 'E'

Leading Lady 'E', Date King 'GG', Lady Bulova 'K', Commander 'H', Goddess of Time 'CC'

1961 San Bernardino Sun
Senator, American Clipper, Bulova 23, Craftsman, Miss America, Aqua Queen, First Lady, La Petite

The Craftsman closeup:

There were two Craftsman variants listed in the 1961 pricelist at $71.50, the 'H' and the 'J'. Both are listed with Yellow case, the 'J' is also listed with a Black dial.
In reply to 1961 San Bernardino by Andersok
The Craftsman seems to be a new model. The case in this one is very similar to my 1970 unknown. I wonder if there were a line of Craftsman watches using this case with textured dials?
Nov 29, 1962 - The Terre Haute Tribune, Terre Haute, Indiana - Rawlings

1969 Virginia Highland Recorder
Sea King 'DU' | Lady of Fashion 'AU'

The Pittsburgh Press (Pittsburgh, Allegheny, Pennsylvania) · 14 Oct 1960
1960 Pittsburgh Pirates World Series Watch
This is a fascinating watch. It is a 14kt Gold watch with 20 diamonds on the dial. Several players on the 1960 Pittsburgh Pirates World Series Championship team was gifted one by Wilkens jewelers for being a winning pitcher or hitting a home run. The manager received one also. It appears it was also offered for sale. I wonder if the Pirates ones were engraved.


1965 Philadelphia Enquirer
Snorkel model and the 24-hour Mercury model

Placing this 1960 ad but this model goes back to 1959 as I have a movement and dial from 1959 that is a match. Hopefully a complete model shows up. I am also including a picture of a dial and movement from the 1959 version I have.
The Sentinel (Carlisle, Cumberland, Pennsylvania, United States of America) · 21 Dec 1960
1959 Jaguar (New Model...14kt gold case is missing)



The News-Herald (Franklin, Venango, Pennsylvania, United States of America) · 9 Jan 1964
1964 Diamond Dream "I" (possible new variant)

The Sandusky Register (Sandusky, Erie, Ohio) · 24 Mar 1966
1966 Goldcraft "BB"
1966 Golden Goddess "AL"

The Ligonier Echo (Ligonier, Pennsylvania, United States of America) · 8 Dec 1966
1966 Goldcraft "C"
1966 La Petite "CA"

1969 - Circleville Herald OH
SEA KING 'BD' | SEA KING 'EU' | MISS LIBERTY 'G' | FIRST LADY 'J'

1969 - ENTERPRISE JRNL MISSISSIPPI
SEA KING 'BG' (30 JEWELS)

1968 Boston Globe
Concerto | Ensign | Miss Liberty | Surf King

The Honolulu Advertiser (Honolulu, Hawaii, United States of America) · 5 May 1968
First Lady "E"
Flight Nurse "K"
Clipper "I"
Leading Lady "LN"
Sea Flight "K"
DewDrop "AK"

1964 Ottawa Citizen, Canada
Surf King | Squadron H

The Town Talk (Alexandria, Rapides, Louisiana, United States of America) · 17 Dec 1969, Wed
New variant of Safari. This one is a 1969 Safari "B"

Dayton Daily News (Dayton, Montgomery, Ohio, United States of America) · 7 Nov 1969, Fri
1969 Safari "C"

The Sydney Morning Herald (Sydney, New South Wales, Australia) · 3 May 1967, Wed
Interesting models from Australia. Unfortunately no names just model numbers.

19 Dec 1969 Pensacola, Florida. That Time Center is pretty cool! Athena, Juliet, Calendar, Time Center

Corsicana Daily Sun (Corsicana, Texas) · 1 Sep 1960, Thu
This appeears to be a new model name. t is not listed in the pulldown and no searches come up with this name.
1960 Diamond Classic "A"
1960 Diamond Classic "C"
1960 Diamond Classic "F"



In reply to Corsicana Daily Sun by JimDon5822
JimDon, do you have any other Diamond Classic watches in your Line Books?
Arizona Daily, Jun 29, 1960 and The Perry County Times, Penn, May 12, 1960. The New 23 Jewel President.


Interesting chocolate dial and diamond Dior
Quad-City Times (Davenport, Iowa) · 15 Dec 1972, Fr

Interesting Canadian ad showing the American Eagle as just "Eagle" . As a matter of record it should be noted if not already.
The Vancouver Sun (Vancouver, British Columbia, Canada) · 8 Oct 1960
Lido B
Eagle E
Rhapsody AA

The Terre Haute Tribune (Terre Haute, Indiana) · 11 Jun 1967
1967 Minuteman N

The Decatur Herald (Decatur, Illinois) · 23 Nov 1967
1967 Rubaiyat G
Confirms the Rubaiyat came in 1967 in 14kt white gold along with whtie and back dial options.

Ok here is one for for the sleuths of the site. I found these ads from 1961 & 1962 referencing a men's and ladies model called the "Fifth Ave". It seems to be a new name in the database. There are no pictures or clarification if it is a Bulova or a Caravelle. That being said it is a higher priced watch which seems to rules out Caravelle. I am putting it on this forum do document its reference. I wonder if the model is one of the unknowns.
1961 Fifth Avenue
1962 Fifth Avenue
News-Press (Fort Myers, Florida) · 2 Dec 1962, Sun

Arizona Daily Star (Tucson, Arizona) · 9 Jun 1961

I found a picture of the mens. It sure looks like a 1960 Surf King but not like the 1961 Surf King which as a different case. Did they change the 1960 Surf King to a 5th Avneue in 1961?
1961 5th Ave.
1961 Fifth Ave.
The Gazette and Daily (York, Pennsylvania) · 1 Nov 1961, Wed

In reply to I found a picture of the by JimDon5822
The 1961 line book BAWD0147 page 23 this appears to be a 1961 SVP. Not sure of the name 5th Avenue.

