What's the story of the naked Bulova lady?

I'm remembering something along the lines:
first- Cole Phillips artwork of the period
second- A painting either commissioned for Bulova, or later purchased by Bulova - not done by Phillips, but influenced by Phillips artwork
third- The Goddess of time Illistration done as a copy/representation of this intermediary non-Phillips painting 

Don't know how that explains the snippet Bobbee provides... 

...and I'm thinking it was a newspaper article or some snippet of a jewelers period rag (Jewelers Circular perhaps???) which didn't have any information on a Bulova watch model, so it didn't warrant a place in the ad database.  I think it mentions the Goddess of Time Illustration (not by Phillips), AND a painting almost identical to that Illistration (not by Phillips either) and a reference to some Cole Phillips illustration(s) on which both the Bulova Lady Painting and subsequent illistration were (albeit possibly loosly) based. ....heck, it may even have said who did this intermediat painting/illistration...
I fear the article is lost on my hards drive somewhere.....but I'm searching now....

to many Bulova...to little time....and poor research archiving on my part   :(  so for now, what I've said is little more than a myth or failed memory.

LOL!

Gotta laugh at that one Will, sorry buddy but you came across like the absent minded professor in that post!

Absolute Classic! You made my night there bud.

You folks are amazing, I can't beleive the amount of research that has gone into this. It is a great story and maybe someday you all will fiqure it out. I've got to tell you, some of the post's have had me LMAO.

Thanks, Dennis

Any time, dude. The fun is in the research!

So, the contacted Bulova people who said the "Naked Lady" pic is the "Goddess Of Time" got it wrong, as did the "expert" on C. Coles Phillips artwork, who claimed this picture was not by him.  Another expert who has written many books and articles on American artists, Mr. Norman Platnick was "delighted" with this information, whilst Mr. Vadeboncoeuer has yet to reply to the email I sent him with all the evidence!  Here is a couple of snippets from the October 4th. 1922 issue of the Jewelers' Circular, naming the  watercolour painting as an original interpretation of "TIME".   -  DennisVA, you were right!

How come she is depicted facing one way in some ads and the other in others??

In the 1940's I noticed a change from right to left facing.  Don't know why.  Some old newspapers ads have both, I still don't know why! :-)   Political wind direction? Not a Yank so I don't know!

 A good pal sent me this:

"Coles Phillips lived and worked in New Rochelle, New York, a popular residential community for illustrators including JC Leyendecker and Norman Rockwell. He died in 1927 at the age of 47. The day he died, his good friend and neighbor in New Rochelle, JC Leyendecker took the four Phillips children into Manhattan to see the Charles Lindbergh Parade on Fifth Avenue."

Strange coincidence.

Could the dancer model have been Sally Rand?

reading through this old thread it never ceases to amaze Me how argumentative people can be on the internet, one going as far as to deny the Artist credit for the image based on 'expert' testimony. 

Of coarse Mr Phillips could not take credit, He had been commissioned by Bulova (paid) for the work therefore giving up His rights to the image.  

I suspect that at the initial exhibit, Bulova named the painting simply "Time". Then, as interest rapidly spread, it was renamed "Goddess of Time", from The Rubaiyat of Omar Khayyam and Bulova's first ladies watch, the Rubaiyat, introduced in 1917. She certainly made for excellent marketing and added a sense of elegance to the watches she represented.

While Anna Pavlova was a contemporary and famous ballet dancer, if Coles Phillips' inspiration came from a dancer, my money would be on Isadora Duncan, another contemporary and world renowned modern dancer, who emphasized natural movement while wearing Greek-styled costumes.