Bulova 1963 Concerto

Submitted by timeless on
E
Manufacture Year
1963
Movement Model
3AE
Movement Jewels
17
Movement Serial No.
-
Case Serial No.
M38303
Case shape
CornerCut
Case color
Yellow
Case Manufacturer
Bulova
Crystal details
8mm x 12mm synthetic
Gender
Ladies
Watch Description
  • Case measures 32mm x 11mm (not incuding crown).
  • 10k rolled gold plate
  • Advertisement date - Oct. 1964

 

 

[1963] Concerto 'E' face
[1963] Concerto 'E' case back
[1963] Concerto 'E' 3AE mov
[10-1964] Bulova Concerto 'E' ad snip
[10-1964] Bulova watch full ad
timeless
Posted May 4, 2018 - 4:12pm

This is a Concerto 'E' according to the 1964 advertisement.

neetstuf-4-u
Posted May 4, 2018 - 4:21pm

1963 Concerto "E" it is.

Andersok
Posted May 5, 2018 - 7:29am

Pricelists show the 'E' and 'F' at the $59.95 price, but do not state case color. 'E' could be either yellow or white, but agree this is the Concerto; tentative on variant. I also did not find the 'F' variant in our ads.

neetstuf-4-u
Posted May 5, 2018 - 7:41am

It seems that in many ads, we see names with a variant, listed as yellow (first - biggest seller) also available in white. That seems to be saying that the yellow watch is the variant in the ad  and it is also available in a different color, which is a different variant and generally the next letter in the alphabet and the less popular variant. Hence, no ad money expended on the less popular; just call out it's available.

 

 

jabs
Posted May 5, 2018 - 7:56am

1963 Bulova Concerto

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