Bulova 1957 Squadron

Submitted by Easy_Zabbo on
Manufacture Year
1957
Case Serial No.
C060919
Case shape
Rectangle
Case color
White
Case Manufacturer
Bulova
Gender
Mens
Watch Description

1957 Custom Huge Hefner Playboy Watch.   10K Gold Filled Case with Diamonds set in white gold or platinum. Gold Speidel Twist-O-Flex Band. Appears to be Squadron Variant. L7 Marking.  White Dial with Naked Female. Gold Hands and Hour Marker. Women's arm represents 12 o'clock Hour Marker. Legs represent 8 and 10 hour marker. Martini Glass hour marker (9). Red Playboy Logo hour marker (3). Woman sitting on sub-dial. 

Previously owned by Hugh and passed through my family 3 generations. Working Condition.

Huge Hefner Custom Bulova Watch - L7 - Front
Huge Hefner Custom Bulova Watch - L7 - Front 2
Huge Hefner Custom Bulova Watch - L7 - Side
Huge Hefner Custom Bulova Watch - L7 - Back
Huge Hefner Custom Bulova Watch - L7 - Back2
neetstuf-4-u
Posted May 16, 2025 - 8:56am

Very interesting watch. Appears to be a "blinged" Squadron. It is interesting that the raised gold numbers for 12, 3, and 9 appear to have either been removed or the dial is a custom replacement. It's tough to say if this is a Bulova factory custom or done by a jeweler. We have one example in the database seen HERE with the same case diamonds, but a standard dial..

1957 Squadron

JimDon5822
Posted May 16, 2025 - 9:58pm

This is an interesting one for sure.   Do you have documentation of the Hugh Hefner provenance?  Documentation is important for verification.  1957 Bulova Squadron with a modified dial and added diamonds.

Easy_Zabbo
Posted May 17, 2025 - 9:08pm

No documentation to back. Also finding that Huge for the most part typically engraved his watches. So unsure how to verify.

mybulova_admin
Posted May 20, 2025 - 6:25am

Would be amazing to find or confirm provenance. Hugh would have been 31 when he had this watch with Playboy first publishing in 1953 (according to Goolge).

Geoff Baker
Posted May 20, 2025 - 8:43pm

Modified 1957 Bulova Squadron