I purchased this one as a "what the heck is that". Case is a match to Craftsman "C" and dial is an almost match to Beau Brummell "P" except the markers are silver instead of yellow. I find nothing like it in the database.
My wife just did a "deep dig" on the internet and found 2 more that were sold off private sites and are yellow gold plate with white dials. Both dated 1955 with 17J 8AC movements dated 1952.
Whatzit?
These are the 2 my wife extracted from sold items on the internet. Yellow plate with white dials, case dates of 1955 and movement dates of 1952.


Bob - what di you find in the adverts, any matches?
In reply to Bob - what di you find in… by Geoff Baker
Nothing. I suspect this was a Bulova 1 year production "purge" of leftovers. I find it extremely unlikely that subject watch and the 2 found on Google all being 1955 cases with 1952 movements is a "Frankenbully" coincidence.
This is a 1952 Bulova, same dial, in a different case.
In reply to This is a 1952 Bulova, same… by 1955mercury
Merc, what is the source of this photo? Is casing white or yellow? The mystery deepens, Same dial with apparent white markers in a 1952 case..
In reply to Merc, what is the source of… by neetstuf-4-u
The case is white. It was a watch that sold on ebay a few weeks back. I thought it was going to be mine. The auction ended and a #!?X&% snyper had gotten in a bid 10 seconds after the bid closing time and ebay declared them the winner.
In reply to The case is white. It was a… by 1955mercury
Thanks! Just found the closed listing. It has a 1953 21 jewel movement.
I have not been able to find a match. Unknown for me. Could be an unadvertised variant of the Craftsman.
1955 Bulova Unknown
Case of a Craftsmen "C", dial and hands of a Beau Brummel "P".
The Craftsmen has a 21J movement, whilst the BB has a 17J. So it's either a marriage of the Craftsmen case with a BB dial, hands and movement, OR an unknown model we have yet to find. For what it's worth the white dial in yellow case would be a marriage of the Craftsmen "B" and Beau Brummel "O".
There being multiple examples suggests the latter.
1955 Bulova Unknown