Interesting Watch - No name or printed information on the dial. The back has full Bulova infromation on perimeter including the name BULOVA, Stainless steel back, Anti-magnetic, Shock resistant, Self-winding, Water Tite . Centre surface includes Bulova Quality and L4 for 1954 plus the case serial number noted above. In the advert information on this site the Christmas ad for 1954 shows a very similar watch with a scolloped edge around the dial; however, the face states Bulova, 23 Jewel, Selfwinding. It is named as a Bulova 23 Jewel. I am as always very interested in your opinion.
Might be a refinished dial but it looks like a "23" Starburst.
Probably a Bulova 23 that has had the dial cleaned. The numbers come off easily, and with a heavily textured dial such as this, I have seen them brushed off, leaving the dial more or less as we see it here, with virtually no trace of the former markings.
My guess would be a Bulova 23.
Agree with Bulova 23 ID
I'm going with the "23" ID as well. All the indications as the "B" variant (below) but the "B" has a white dial. Missing the dial markings I would also venture that it's a refinish. Honestly, it doesn't look bad this way, I kind of like it.

http://www.mybulova.com/sites/default/files/vintage_ads/bulova-ad-1955-…
Agree with Bulova 23, and most likely a non-luminous white sunburst dial 'B' variant. Looks to also be a nickel plated case.
It sure looks like the ad posted by Geoff; however, the dial is silver. On close examination with a loupe I can't see any trace of white. Could the white have been removed when it was cleaned?
I guess two possibilities exist. First that it was refinished to it's current condition. The other is that the original paint was removed leaving it this way. I favor the former but either is possible I imagine
Although I would never damage an original to make it look this way I rather like it the way it is.