I believe this is a Kenneth. There is a newspaper ad clip somewhere on the site. As per Bulova naming convention, one would suppose this was a mans watch; but based on the its 8mm lug width, I would say not. Could be the reason this model was short-lived. I've included a comparison photo with my Broadcaster.
Here is the advert for the Bulova Kenneth. Dial is different but it still could be. I'm still looking.
Kenneth advert has case side with three steps as these watch only two
In reply to Kenneth advert has case side by jabs
Advert only shows two, although I can see why you might think three. A trick of the advert artwork.
I don't believe there a 3 steps.
I think you are misinterpreting the ad drawing.
Clearly the dial is different but I'm inclined to ID as Kenneth, I might be tentative...
1938 Bulova Kenneth
I'm still looking, currently at unknown.
Panel - any more thoughts on this watch?
In reply to Panel - any more thoughts on by Geoff Baker
Unknown
Kenneth
The dial makes enough difference for me to think unknown in this case.