I don't know that we've found the ad for this watch. Really pretty in two tones....
Possibility - Alexander (1938 advert)

1935 advert


Another option - Governor, year is correct and the price points suggests a 15 jewelled movement. No second confirmation of this advert.
The Indianapolis News, Jun 22, 1934

uggg so many contenders.
20 Dec 1933 - The Bulova Princeton.....looks close, even has the matching band.

Yeah... I saw all those as well... it's the 17 jewels theowing me off bro.
In reply to Yeah... I saw all those as… by plainsmen
...and the two tone....
Nice watch, but this is a tough one. We appear to have a case design/engraving match, as well as jewel count here. (dress vs. radium dial) Also appear to have a visual match to the Princeton ad supplied by Stephen above; including band, engraving and face. Note the tail on the "7" of both the subject watch and Princeton ad. however, we are still presented with the two tone case and ad jewel count dilemma. It's possible jewel count in ad is wrong, we have seen that before with multiple watches presenting with same jewel counts that match each other but don't match ads, and none that do match ads.
I'm teetering on the fence leaning towards tentative
1934 Princeton
I am good with a tentative 1934 Princeton based on Neets ad showing the matching dial font and bracelet. Not sure if the movement is original as based on condition it sure looks like it might have been in drawer somewhere unprotected by a case.
1934 Princeton (Tentative) with possible replacement movement.
Great looking model, love the two-tone case. I will agree on a tentative Princeton.
1934 Bulova Princeton
I just don't think it's Princeton. Non of the adverts mention two tone, it seems like they would if in fact it was a Princeton model. I do not seea match for this one plains, sorry. 1934 Bulova Unknown