Post your new Bulova watch ads from 1940-1949 here.
IMPORTANT: When adding adverts please try and include the models referenced and year. This helps when searching the site.
The Pittsburgh Press Dec 21 1945

Greenville Record Argus November 18 1940
Bulova American Eagle "A", Lone Eagle "A", Ambassador "A", Co-Ed, Miss America "G", Thelma

North Tonawanda NY Evening News Feb 1941
Bulova Ranger, Senator, President

1941 Yonkers NY Herald Statesman
Bulova Co-Ed, Goddess of Time, President, Diamond Goddess, Beacon, Ranger, Chief

1941 Jamaica NY Long Island Daily Press
Bulova Nighthawk, WaterTite.

Excellent advert from Oct. 1946.

Close-up of bottom row.
The "Engineer" looks like a Douglas with a two-tone dial with Roman Numerals and stick hands.

The Milwaukee Journal - Jun 16, 1948
Arnold, Janet

1947 advert.

November 1947 ad.
Franklin "A".

1940 F.C. Dahnken Co Catalog - Salt Lake City UT
Wow... super nice new ad. Check out the 1940 "Director"! Several new variants here.


June 10, 1944 Three different solid gold 14k watches
Director, Florence, Lady Maxim

Salt Lake Telegram 5-13-1949, showing the newly named "Sponser"

Philadelphia PA Inquirer 1944
Bulova Ethel, Goddess of Time, Sky Master, Interceptor

Check out that Sky Master!!
In reply to Philadelphia PA Inquirer by mybulova_admin
Great find.
I love those bands, the Sky Master's looks like a 'butterfly' clasp.
Lisa has an example here: http://www.watchophilia.com/photogallery/bulovas-1940-1949/a1943-unknown5/
Mountain Eagle KY | 8 April 1948

Marie | Cambridge

Minute Man | Goddess of Time "A"

Elizabeth | Arnold

Andrew | Lexington

Goddess of Time "U" | Christine

Claire | His Excellency "AA"

Her Excellency "T" | His Excellency "UU"

Mountain Eagle KY | 14 Nov 1946
Officer | Janet "B" | Minute Man "D" | Shirley | President "H"

Sausalito News | 17 April 1947
Violet | Douglas

Sausalito News | 10 Oct 1946
Princeton | Statesman

Just found all these Her Excellency adverts from different jewellers all on the same page of the Philadelphia PA Inquirer dated May 7, 1947.
I think that this is a really good indication as to when Bulova formally introduced their His and Her Excellency range, prior to which were given individual names and classified under the general grouping of 'Excllency Group'.
Remember these a8 dverts are all on the same page.


In reply to Just found all these Her by mybulova_admin
Jerin posted this advert on page one, full page advert, same date.

1942 Bulova Minute Man "J"

Sears Fall/Winter 1942/43 Phila. Issue



Sears Fall/Winter 1942/43 Phila. Issue




Oh boy now this ad is exciting! There are at least 2 in here that we've been looking for forever!
The Pittsburgh Press Thu Dec 13 1945 showing the Brau Brummel, American Clipper, and Rocket



Battle Creek Enquirer Fri Jul 30, 1943 War Ace, Juliet, Iris

The Morning Herald Fri Dec 15 1944 - Commodore
Confirmed different newspaper The_Morning_Call Allentown PA Sun__Dec_10__1944

Oakland Tribune Sun Mar 12,1944 - Lincoln

In reply to Oakland Tribune Sun Mar by plainsmen
Most likely a mistake. Lincoln is a different model during this period. This is most likely a Minute Man J
The Philadelphia Inquirer Sun Dec 3, 1944 - Lord Springfield

In reply to The Philadelphia Inquirer Sun by plainsmen
So that's what they look like. Nice!
News_Journal Mansfield, OH Fri Jun 23, 1944 - Admiral - Elaine

Ah... ABOUT TIME I found this model name. I've seen 2 other ads prior to finding this one, but there was no name on them.
The Tribune Seymour, IN Fri Aug 18, 1944 - SENTRY

The Philadelphia Inquirer Thu Nov 23,1944 - Skymaster - Intercepter

Don't think I have seen this one on here. A 1944 advertising postcard. Goddess of Time, President, Miss America.

1947 Borchert Field Ad - Goddess of Time, President, Andrew

1943 Borchert Field Score Card Ad - Conrad, President "A", President "K"

April 23, 1942, The Tulia Herald, Tulia, Texas - Ranger, Priscilla

September 1942 - Air Warden

Matches Shirley and Brigadier from 1949

The Minneapolis Star Fri Dec 13, 1946

1941 Ad was Postmarked Oct. 25, 1940 - President

St. Louis Post Dispatch, Sun Oct 4, 1942
The Lord Milburn is a mistake on the newspaper. It should be a Benrus Lord Milburn.
I am trying to see about the "Worlds Fair"

In reply to St. Louis Post Dispatch, Sun by plainsmen
Do you think they both might actually be Benrus and someone doing up the mat ads goit it wrong. We certainly have never come across these before.
In reply to Do you think they both might by mybulova_admin
Really could be mate... I'm cool with dumping them... but thought I'd put them up for propriety's sake anyway... something to discuss.
These two ads from different papers in different states (IN, KY, UT) may throw a wrench in things a little...
1942
The_Owensboro_Messenger, Kentucky - Fri, Oct 9, 1942

and
Palladium Item, Indiana - Fri, Jan 16, 1942

also
The Pittsburgh Press, PA - Thu, Dec 18, 1941

In reply to These two ads from different by plainsmen
Nice finds! I have been looking for something like the Apollo for a watch I added a couple of days ago. I think it might be an Apollo : )
Wilkes-Barre Times Leader, PA, Dec 23, 1947
Montgomery & Buckingham

The Wellsboro Gazette, PA Wed Dec 14, 1949 - Drake
I know it sucks but it's the only "Drake" ad I could find so far.

1946 Bulova Golden Eagle


1946 Bulova Francine
