There is one small diamond above and below the face of the watch. I would lean to it being a 1940 since my grandmother age in 1930 was 13.
1940 looks right. Case serial # begins with a 0 (1940) and the movement has the correct 1940 date symbol.
Joshie, have you looked through the Bulova ads yet? Look under the Information tab at the top of the screen and search for 1940 ads. If you don't see it there then expand your search by 1 year in either direction for about 5 years.
Great pics by the way
maybe unknown from me, but.... Defining characteristics for my search were the 10K gold filled case, which precluded many of the similar ads on site. Closest was 1943 Alice (below) but not quite. Ad may or may not have the white gold in which diamonds are set. Click on graphic for full ad.
I'm going with 1940 Alice. The 10K gold fill, the two diamonds, the shape/dial. ...and I think the diamonds are set in white gold in the ad and it's hard to make out for sure.... I wouldn't have to have my arm twisted too hard to vote three ticks confirmed, but would vote tentative right now. Seems to match the ad.
These era ladies watches are fun/challenging/hard. Moreso w/ not-to-clear ads or no ads at all! 1954 and 1955 Bulova price lists note an Alice model, apparently still available and priced at $67.50, but gives no other details except the unique Bulova model ID number 6091- which would have been on the original hang tag. It's not clear if the Alice in the lists was still in production in 1954/55 or if there was stock of an earlier production still available for sale by Bulova. There's no tie-in w/ subject watch other than the fact that the model name was Alice in both the 1943 ad and the lists. The price increase for Alice from 1943 ad ($52.50) to 1954/55 lists ($67.50) is consistent w/ an increase in other older watches listed, when compared to original price in ads on site .
In this instance, none of the above info helps ID the subject watch, however it indicates an Alice model was in existnace and sold- most likely through 1955- so I can bracket my ad date search for subject watch out to 1955.
1940 ad for Alice below:
