New American Standard Watch Case Company Ads 1920-1930

Submitted by JimDon5822 on

The Jewelers CIrcular 1920-12-8 

The American Standard Watch Case Company Monogram Quality

JimDon5822
Posted February 8, 2025 - 11:01pm

The Jewelers Circular 1920-12-29

The American Standard Watch Case Company Monogram Quality

JimDon5822
Posted February 8, 2025 - 11:03pm

The Jewelers Circular 1921-01-26 Vol 81 Iss 26

The American Standard Watch Case Company

Note the first documented reference of the A.S.W.C. in a shield mark?

JimDon5822
Posted February 8, 2025 - 11:07pm

The Jewelers CIrcular 1921-02-09 Vol 82 Iss 2

The American Watch Company takes over the business of Jeweler's Products Corp.

JimDon5822
Posted February 8, 2025 - 11:13pm

The Jewelers Circular 1923-08-22 Vol 87 Iss 4

The American Standard Watch Case Company NY Inventory on Hand Ad

JimDon5822
Posted February 8, 2025 - 11:15pm

The Jewelers Circular 1923-02-07 Vol 86 Iss 1

The American Standard Watch Case Company tin can ad.

FifthAvenueRes…
Posted February 9, 2025 - 5:07am

Good stuff Jim, well done! 

1955mercury
Posted February 9, 2025 - 7:27am

Ditto what Fifth said. It's amazing that you were able to find these JimDon. The condition of these ads are remarkable considering they are over 100 years old. You would think the paper would have yellowed. The last page is numbered 210. Did you find the entire circular or just these pages? If you found the entire circular were there any other interesting items in it, like tools, movements, and etc.?

JimDon5822
Posted February 9, 2025 - 2:30pm

In reply to by 1955mercury

These are pulled off of www.archive.org. They have the full jewelers circular magazines, as well as the horology one.  It’s unbelievable the amount of content that’s in there with a little digging. Searching is a little tricky but if you want some help, just send me a PM and maybe we can connect one evening and share screens and I can show you how I do things.

1955mercury
Posted February 9, 2025 - 7:54pm

In reply to by JimDon5822

Thank you JImDon. I've spent a couple of hours browsing things on that site. Tons of information there. 

1955mercury
Posted February 9, 2025 - 8:00pm

In reply to by 1955mercury

Oh, did you see the ad for the 1932 Bulova radio? I think it was called the "Mighty Midget". It was a radio/clock combo. You could set the clock to automatically turn the radio on at a certain time and to automatically turn it back off at a certain time. I would imagine that was pretty advanced feature for 1932.