Bulova 1964 Beau Brummell

Submitted by Geoff Baker on March 12, 2011 - 12:19pm
Manufacture Year
Movement Model
Movement Jewels
Case Serial No.
Case shape
Case Manufacturer
Crystal Details
21.45 H x 24.00 W Oval
Additional Information

LIKE NEW Case /  Movement including period display case. Watch case is marked 10k Gold Filled, dial has three diamonds (well my watchmaker told me they were real). Bracelet marked Kreisler Quality .025 (yes I know the lug size is too small but it just looked so cool on the watch).

Added 3/12/2011

Photos Updated 1/18/2021

Geoffrey Baker 1964 Bulova Beau Brummell II 1 18 2021
Geoffrey Baker 1964 Bulova Beau Brummell II 2 18 2021
Geoffrey Baker 1964 Bulova Beau Brummell II 3 1 18 2021
Geoffrey Baker 1964 Bulova Beau Brummell II 4 18 2021
Geoffrey Baker 1964 Bulova Beau Brummell II 5 18 2021
Posted March 12, 2011 - 12:23pm

 One elegant looking watch!  I didn't notice the width of the band until you drew my attention to it.  

Posted March 12, 2011 - 3:31pm


Probably another President model, considering the '68 case, at 21Js??? (See also Longines designs...)


Best :-)  Scott

Posted December 19, 2012 - 9:49am

Diamond Excellency, far right.

William Smith
Posted December 19, 2012 - 1:34pm

Diamond Excellency looks good from me.  
While I don't see "Diamond Excellency" in the ad above, we have several other ads for very similar watches which do state DE. 

Posted December 19, 2012 - 7:04pm

I have the pdf, and in the uncut pic the DE "A" is above these, but five times bigger and it woud not reduce small enough.

Posted April 11, 2015 - 7:15am

There is a 1965 ad showing this version as the Beau Brummell:

This 1966 black and white ad below states "I", but does not specify yellow or white as this variant:

I think at this time our ads show BB was this model pre-1967, and that in 1967 these became the Diamond Excellency models, based on the 1967 ad that was used to identify these previously. I could not find any DE ads pre-1967, at this time. Other DE ads: 1967  1967 1968 . Beau Brummell was still an advertised model after 1966, but our current selection of ads does not show any of this square case variety as such.

Beau Brummell, no variant (or Tentative "I", as we don't know the color of "I", only that it is either yellow or white).

William Smith
Posted April 11, 2015 - 3:30pm

I'm good with BB ID based on all this.

There's 85 different Beau's in the cumulative section of the Spring 1964 price list.  There's only one "I" listed at this time, and the price is $175

Geoff Baker
Posted April 11, 2015 - 5:16pm

Opened for re-identification by request of panel.

William Smith
Posted April 11, 2015 - 10:06pm

I'm starting to think Lisa has one thrid party newspaper ad showing this watch as the "I" and saying "in white or yellow", however that ad may have gotten the "I" variant wrong.  It is third party.

The official Bulova model price lists, which were contract modifications to the Fair Trade Pricing agreement btwn Bulova and dealers shows the "I" in 1961 and again in 1964 as being priced at $175.  

These lists were highly scrutinized, as they were US wide contract modifications.

...and when I check the prices for BB's at $89.95, there are two-letter variant diamond dial variants at this price, but none of them are the "I".

I'm going for BB no variant.  
I'd go one tick not confirmed if its ID'ed as the "I".  I think these yellow and gold watches in this period were two letter variants- and its unknown which two letters that would be.  

The ad stating "I" is just a misprint/mistake.  Are there any other ads showing this watch as the "I"? 

EDIT.  I guess we do have two ads showing this as the "I". 

and ad below 1965.

Full ad here.

Posted April 11, 2015 - 11:09pm

Edited post.

Sorry, major brain fart. Agree with ID of BB.